Alice In Wonderland Final

Why is a Raven like a Writing Desk?

This poster focuses on many main aspects that should be seen in a movie poster. It uses depth to draw the readers eyes to the center of the screen. This was done using a dark contrast between the hole and the rest of the poster. It was darkened through layers, to give it the depth of a hole. Also focused on is the rule of thirds, where the name Depp and the eyes of the Cheshire Cat are located. This immediatley draws the audiences eyes. The realism of the grass is relevant to the movie as this is not a cartoon version of the film, and this is the main focus of the poster- to create realism. The title of the movie is another aspect that is immediately noticed, due to its depth and colour. The drop shadow of pink was chosen for the thickness and weight it adds to the poster. The poster focuses on drawing a large audience. It maintains a low level of reading level, while at the same time makes it an enjoyable poster to read for an adult. The catchline would appeal to readers of the novel, due to its infamy, but also is something that would catch a childs mind. The small little characters, however relevant to the film, add to the appeal to children.

As stated earlier, the main catch of the poster is its realisms and depth, there are key symbolic elements that give information about the movie. Such symbols are the burnt red heart, and the sad flower. Both showing the twist in a normally happy childrens movie. The walt disney logo, is somewhat hidden in the grass, as it is not the main focus of the poster, but there for someone if they want to read it. The poster does a great job of catching you eye, with the big star Johnny Depp, and then sealing it with the cheshire cat and Alice in Wonderland. We know Alice would already have a big following, and by focusing on this it is possible to sell big.

This movie as it turns out was not as good as it was intended to be, in my opinion, but the advertising campaign that went along with it was marvelous. The actual posters were very appealing, and drew me in to watch the movie, and this rendition was intended to have the same effect.